Franchise Leadership Dedicated to Your Success

President & Chief Executive Officer, Home Franchise Concepts

Corey’s focus is on growing and innovating the Home Franchise Concepts family of brands by attracting new franchisees, expanding organic growth opportunities, and positioning the company for long-term success. Corey has more than 25 years of experience across several industries and joined Home Franchise Concepts’ parent company, JM Family Enterprises, in 2022 where he held several positions including Group Vice President and ITS Chief Operating Officer. Corey has a Bachelor of Arts degree in business from Concordia College and attended the prestigious Executive Education program at Columbia Business School.

Chief Financial Officer, Home Franchise Concepts

Amir leads Home Franchise Concepts’ financial functions, including accounting, financial reporting, short and long-range planning and budgeting, and treasury. Amir has an MBA from the University of Texas, McCombs School of Business, and Bachelor’s and Master’s Degrees in Accounting from the University of Texas at Arlington.

Chief Marketing Officer, Home Franchise Concepts 

Heather is known throughout the marketing industry for building strategic brand platforms. With more than 20 years of marketing expertise, she has held leadership positions at Nissan, Mattel, Taco Bell and, most recently, Allergan. Heather’s most notable integrated marketing campaigns include the Taco Bell “Nacho Fries (Web of Fries)” campaign and the Botox “Own Your Look” campaign. Heather joined HFC in early 2021 and understands the importance of partnership in franchise organizations. Her focus is on growing our brands together. 

Chief People Officer, Home Franchise Concepts

Paige is Chief People Officer for the Home Franchise Concepts family of brands. Her focus is on establishing and building connections with the leadership team and associates. With twenty years of experience in Human Resources, Paige’s strong operational HR expertise, demonstrated business partnership, and culture focused approach serves her well in this position.

Chief Operating Officer, Budget Blinds 

Tracy joined Budget Blinds in 2000 and is a veteran in the Window Coverings industry and has been part of the Executive Team since 2011. Tracy developed our Vendor Alliance Program with a network of the industry’s leading suppliers to meet the surging needs of the franchise system. She’s known for building key vendor relations and partnerships with the top manufactures in the industry. With "Operational Excellence" as our top goal, Tracy is the ideal person to lead our Operations team, BBCS Commercial Window Coverings Team, and to drive all Budget Blinds training initiatives. 

President, Budget Blinds 

In June 2023, Heather was appointed President of Budget Blinds. Heather will apply her impactful leadership skills and experience to continue in furthering the brand. Heather joined Home Franchise Concepts in 2019 as Chief Marketing Officer and was appointed President of our Tailored Closet and PremierGarage brands, successfully leading their growth and development. Prior to joining Home Franchise Concepts, Heather held key leadership roles at organizations such as Tillys, Irvine Company, and Mattel.

Vice President of Marketing, Product Design & Strategy, Budget Blinds

Amy brings a wealth of experience from her prior marketing and product roles with iconic brands like Barbie, Fisher Price, and PepsiCo to her new role as Vice President of Marketing, Product Design & Strategy for Budget Blinds. She will leverage data-driven insights to create a more cohesive strategy from product conception to market delivery. Amy's approach prioritizes consumer needs, ensuring product development and marketing efforts are strategically aligned to drive innovation and enhance customer experience.

Executive Vice President and General Counsel, Home Franchise Concepts

Jennie has been with us since 2004 and is the primary legal advisor for Home Franchise Concepts. She holds a degree in Law from Deakin University School of Law and possesses a robust skill set that includes Licensing, Commercial Litigation, Contract Negotiation, Negotiation, Mergers and Acquisitions, and more.

Vice President of Technology, Home Franchise Concepts

Bill leads the IT team supporting all Home Franchise Concepts brands by providing enterprise level technology solutions that enable our franchise owners to seamlessly support their customers. As a technology leader for over 25 years, Bill is immersed in architecting technical solutions that meet complex enterprise level business needs with a heavy emphasis on data analytics, custom application development and AI.

Vice President of Franchise Development, Home Franchise Concepts

Aaron leads the strategic planning and direction of franchise growth for the Home Franchise Concepts family of brands. He joined us in 2007 and has held various roles within the organization including Director of Franchise Development and Senior Franchise Advisor. Aaron leads a knowledgeable team of Franchise Advisors who have participated in awarding over 2,600 franchise territories throughout North America.

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